Fractional sales leadership
Build a sales team that finally hits quota
For Series A outbound teams with product-market fit but unpredictable revenue. We embed as interim leaders, diagnose the root cause, and install the operating system you need to scale.
Why Series A outbound teams stall
You have reps, a CRM, and a quota. But the underlying system was never built. Most teams we meet are missing one or more of these five foundations.
Gap 1
Ideal Customer Hypothesis
Reps chase any logo that will take a meeting. We tighten ICP, account scoring, and qualification criteria.
Gap 2
Message-Market Fit
Your pitch changes on every call. We build pain-based messaging and objection handling your team can repeat.
Gap 3
Rep Operating Rhythm
No consistent prospecting or deal reviews. We install a weekly cadence that makes the forecast predictable.
Gap 4
Talent & Comp Fit
Wrong profiles and misaligned incentives. We design hiring scorecards, ramp plans, and comp plans for growth.
Gap 5
Revenue Architecture
CRM is a data dump. We build leading indicators, coverage models, and board-ready reporting.
A fractional leader, not another workshop
Generic training does not fix a broken operating system. We embed as an interim sales leader, run the diagnostic, fix the highest-impact gaps, and leave your team with playbooks and a rhythm that works without us.
- Two-week diagnostic before any prescription
- Board-ready metrics and forecast discipline
- Transfer, not dependency: we make ourselves unnecessary
Typical results in 90 days
Pipeline coverage
Quota attainment
Forecast accuracy
Ready to make revenue predictable?
Start with a two-week GTM diagnostic. You get a clear picture of what is broken, a prioritized plan, and a fixed fee — no retainers until you decide to move forward.