How we work
Engagement models that scale with you
Start narrow, expand as trust is earned. Every path begins with a diagnostic so we are fixing the right problem.
Tier 1
GTM Diagnostic
2 weeks · $5k–$8k fixed fee
Leadership interviews, rep shadowing, CRM audit, and buyer-deal review. You get a written diagnostic and a prioritized 90-day action plan.
- Five Gaps assessment
- CRM health review
- 5–8 leadership interviews
- Prioritized action plan
Tier 2
Turnaround Sprint
1–3 months · $12k–$18k/month
Fix the two highest-impact gaps in your GTM motion. We install messaging, operating rhythm, and leading indicators while coaching the team in real time.
- Messaging and call framework
- Weekly operating cadence
- Leading-indicator dashboard
- Rep coaching and deal reviews
Tier 3
Fractional Sales Leader
3–12 months · $15k–$25k/month
Act as interim VP Sales: hire, onboard, run forecast, coach reps, and report to the board until your permanent leader is ramped.
- Full GTM ownership
- Hiring and onboarding plan
- Board-ready reporting
- Succession to permanent leader
Tier 4
Cohort Coaching & Playbooks
Ongoing · $2k–$4k/seat
Productized coaching for first-time sales leaders plus standalone playbooks for messaging, comp design, and operating rhythm.
- 6-week leader cohort
- Template library
- Private community
- Standalone playbooks
Principles we will not compromise
These rules keep the work focused, honest, and transferable.
- Diagnose before prescribe — every engagement starts with the diagnostic.
- Transfer, don't trap — your team owns every playbook we build.
- Outcome over activity — fees tied to milestones, not hours.
- Board-ready reporting — metrics and forecasts investors trust.
- No permanent dependency — we are hired to make ourselves unnecessary.