Built for Series A
Your outbound worked founder-led. Now it has to work without you.
We diagnose the five gaps that stall post-Series A outbound teams, then install the system that closes them — and hand it to your people.
You're a fit if this sounds familiar
We work with one shape of company on purpose. If you're outside it, we'll say so on the first call.
- 3–15 account executives, first sales leader hired or still to hire
- $10k–$100k ACV with a 3–9 month sales cycle
- $500k–$5M ARR and a board asking for a credible plan
- Outbound worked founder-led but hasn't transferred to the team
The Five Gaps diagnostic
Nearly every stalled Series A outbound team is broken in one of five places. We score each one before recommending anything.
Ideal Customer Hypothesis
Symptom: Reps prospect everyone, so nothing compounds.
What we do: Rebuild the ICP from closed-won evidence and retire the accounts that never convert.
Message-Market Fit
Symptom: Founder can sell it; the team can't repeat it.
What we do: Codify the narrative, discovery questions, and objection handling into one call framework.
Rep Operating Rhythm
Symptom: Pipeline reviews become status meetings with no decisions.
What we do: Install a weekly cadence: activity targets, deal inspection, and coaching that changes behavior.
Talent & Comp Fit
Symptom: Wrong profile hired, or comp rewards the wrong motion.
What we do: Scorecard the role, assess the current bench, and align comp to the deals you actually want.
Revenue Architecture
Symptom: Forecast is guesswork and CRM data can't be trusted.
What we do: Define stages, exit criteria, and leading indicators the board can rely on.
The service ladder
Start narrow. Expand only when the diagnostic proves it's worth it.
Tier 1
GTM Diagnostic
2 weeks · $5k–$8k fixed
Written Five Gaps assessment and a prioritized 90-day plan.
Tier 2
Turnaround Sprint
3-month min · $12k–$18k/mo
Fix the two highest-impact gaps with messaging, cadence, and dashboards installed.
Tier 3
Fractional Sales Leader
3–12 months · $15k–$25k/mo
Interim ownership of hiring, forecast, coaching, and board reporting.
Tier 4
Cohort Coaching & Playbooks
Ongoing · $2k–$4k/seat
Keep your first-time leaders sharp after the engagement ends.
What the first three weeks look like
Week 1
Leadership interviews, CRM audit, rep shadowing, closed-won and closed-lost review.
Week 2
Five Gaps scored, gaps ranked by revenue impact, 90-day plan written.
Week 3+
Choose a tier: run the plan yourself, or have us install and coach it.
Start with the diagnostic
Two weeks, fixed fee, and a written plan you own whether or not we keep working together.