Case studies

Partner channels that actually source pipeline

Real engagements with Series A teams. Same diagnostic. Same Channel GTM Program. Different industries.

Cloud cost management (B2B SaaS)

How a Series A SaaS startup built a partner channel that sourced 40% of new pipeline

Cloud cost-management software, 8 AEs, $2.4M ARR. We turned a scattered partner effort into a repeatable channel engine.

12 active partners recruited
40% of qualified pipeline from channel
28% lower CAC vs. direct outbound

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Outpatient clinic workflow software

How a healthtech company cracked the clinic-network channel

Patient-engagement and scheduling platform, 6 AEs, $3.1M ARR. We sold through EHR consultants and practice-management advisors to unlock multi-location clinic networks.

6 clinic networks sourced through partners
35% shorter sales cycle vs. direct
$1.2M pipeline from channel in 6 months

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